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Case Studies / Oletti

Modern Interiors, Modern Automation Tools Oletti’s Automation Upgrade with Flxpoint

oletti logo_white

Industry

Home & Furniture

About the Company

Oletti is an online outlet for overstock home and living products based in the Netherlands, brings together interior enthusiasts and brands.

Challenge

With 12+ suppliers and growing, Oletti struggled with keeping product data, inventory, and orders in sync—leading to frequent fulfillment errors and time-consuming manual updates.

Results

After implementing Flxpoint, Oletti cut vendor onboarding time in half, eliminated the need for manual file uploads, and saw a noticeable drop in fulfillment errors.

100 %
Elimination of manual file uploads
+ 12
Vendors onboarded through Flxpoint
50 %
Faster vendor onboarding
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“Integrating with Shopify vendors is a piece of cake. We use Flxpoint to extract products from our vendors’ backend and push the information to our sales platform.”

Max Blijham

Head of Operations

Oletti, an online outlet for overstock home and living products based in the Netherlands, brings together interior enthusiasts and brands. Oletti’s founders built the marketplace on a simple concept: “Inspire and be inspired with many interior brands in one place.”

With a wide range of products, styles, vendors, and a community-based marketplace platform, they seek to offer customers a more personalized shopping experience. Interior aficionados, brands, designers can trade advice and inspiration that customers would expect from a high-end furniture store.

Oletti stands out in the crowd for retailers because of its dedication to its partners. At Oletti, interior brands can easily create online outlet stores and immediately begin offering home goods to a broad customer base.

 

"We’re really happy with Flxpoint. It works seamlessly.”

Max Blijham

Head of Operations

The Operational Challenges of Managing Multi-Vendor Furniture Fulfillment

 

Oletti’s founders developed their outlet furniture marketplace concept before the COVID-19 pandemic, and it quickly came to fruition thanks to a rise in ecommerce furniture sales. The pandemic drove many people to begin buying furniture online instead of going to furniture stores in person. Suddenly, there was a massive demand for online interior products, as people put more effort into their interior design.

With the dropship marketplace business model in mind, the Oletti team began to search for an ecommerce software solution that would allow them to integrate with multiple dropship brands and vendors.

“We tried a Shopify plugin first, but their support was horrible, and everything was manual. You couldn’t customize anything,” says Jerome Hompes of Oletti (Strategic Design).

The goal was a platform that would automate the process of seamlessly incorporating up-to-date product and inventory data into the Oletti marketplace.

 
 

Automating Vendor Onboarding, Inventory Sync, and Order Routing with Flxpoint

 

Oletti quickly saw the value in Flxpoint’s ability to onboard vendors faster, thanks to pre-built connectors and intelligent ecommerce automation tools.

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“The easier the onboarding process, the easier it is to convince a brand to join us. If the onboarding process is difficult and takes too much time, they have less incentive to sell on Oletti. With Flxpoint, we can take that off their hands.”

Jerome Hompes

Strategic Design

With Flxpoint as their central ecommerce operations platform, the Oletti team can more easily manage their marketplace. “Integrating with Shopify vendors is a piece of cake,” explains Oletti’s Max Blijham. “We use Flxpoint to integrate directly with brands’ Shopify stores, extract product data, and push the information to our sales platform.”

The team was also looking for a solution to efficiently manage orders and invoice many vendors from a central location. “Our goal is to keep everything within Flxpoint—it is easier with all of our vendor data in one place,” shares Michiel van de Water, head of partnerships at Oletti.

Most of Oletti’s brands integrate via Shopify or XML file feed and take advantage of Flxpoint’s Vendor Portal for additional product information and order management features. The portal allows Oletti’s vendors to provide rich product data, sync inventory, fulfill POs, communicate tracking information, and incorporate invoice data in a single location.

Oletti can access all of the data they need to reconcile and report on sales profitability in real-time by using Flxpoint as their operations hub. With this information easily accessible, they can make smarter business decisions, faster.

Ecommerce adoption continues to shift more quickly than it did pre-COVI9-19. As online demand for furniture and other interior products grows, Oletti can further expand its marketplace business with Flxpoint. The team appreciates Flxpoint’s dedication to keeping stakeholders aligned with a more open product roadmap and feature release process.

 

“We’re thrilled with Flxpoint. It works seamlessly. We appreciate that the Flxpoint team takes a look at the features we request and actually implements them when it makes sense.”

Max Blijham

Head of Operations

A Smarter Way to Grow a Luxury Brand

Oletti set out to build more than just a beautiful furniture brand—they wanted to create a high-end experience from click to delivery. With Flxpoint, they automated the backend operations that were slowing them down, from vendor onboarding to inventory updates to order fulfillment. Now, they’ve got the control, accuracy, and flexibility they need to scale confidently—without sacrificing the customer experience.

If you’re ready to automate the operational side of your business like Oletti did, it’s time to see Flxpoint in action.

Real Results, Real Retailers See How Other Brands Are Scaling With Flxpoint

From furniture to firearms, ecommerce businesses across every industry are using Flxpoint to simplify fulfillment, sync inventory, and grow without the operational headaches.

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